TIM HORTONS U.S. SOCIAL MEDIA
TIM HORTONS
Art Direction | Photography | Strategy | Motion Graphics
PR ACTIVATIONS
Tim Hortons uses social media to educate consumers on seasonal products and promote PR stunts, but when this project began there was also an element of creating a personality around a brand that didn't have a voice, especially in the digital landscape. It needed to be casual, energetic, and bright. The result is over 12,000 new followers, increased engagement, and a much clearer sense of brand.
